This is a unique and rare opportunity to drive competitive Product Marketing from ground zero. This role will initiate and drive comprehensive competitive program including collateral development and analysis in support of Ericsson’s Packet Networks (Redback Networks) portfolio. 

• Monitor and document entire competitive landscape including: 
– Competitor products and features 
– Competitor positioning 
– Industry and product trends 

• Use competitive products to gain first-hand knowledge of strengths and weaknesses 
– Compile info and recommendations for Product Management 
– Use info to assist sales in forming pitches and rebuttals 

• Express product message through creation and execution of engaging and innovative collateral, print, Web content, and presentations 
– Gain consensus and manage creation of collateral plan 
– Write case studies 
– Update product sheets 
– Maintain product info on website 
– Continually update and refine product marketing materials 

• Support Sales efforts with: 
– Factual rebuttals/competitive responses 
– Product and competitive training 
– Ongoing competitive updates

Skills

• 7+ years experience working in IP networking industries for service providers/carriers 

• MUST HAVE deep understanding of IP networking technologies including MPLS/VPLS, edge routing, switching, Carrier Ethernet, broadband aggregation. 

• Experience with Cisco, Juniper, Alcatel-Lucent, Huawei highly desirable 

• MUST HAVE strong understanding of service provider architectures, services and business models 

• Self-starter, detail oriented, strategic thinker, capable of driving complex issues to conclusion 

• Demonstrated ability to work in a virtual, geographically dispersed team environment with matrix reporting structure 

• Excellent communication skills both written and verbal 

• BA/BS required 

Working Across Geographies: Occasionally Work With Other Regions/Geographies 

Location: San Jose, CA (San Francisco Bay Area)

URL: http://www.redback.com